Since its founding in 1999 by award-winning director Chris Robinson, Robot Films has pioneered the marketing of youth culture through the creation of some of the most iconic music videos, commercials and feature films of the past decade. Along the way, Robot has garnered BET, MTV VMA, VIBE Magazine and Much Music Awards, as well as multiple Grammy nominations for acclaimed work with such artists as Rhianna, Usher, Diddy, Kanye West, Lady Gaga, Snoop Dogg, Pharrell, Nas, Busta Rhymes, Lil Wayne, Eminem, TI, Justin Timberlake and many others.

In 2001, Apple chose Robot as the first company to showcase their iPod through product placement, and since then Robot has remained a frontrunner in executing targeted marketing and advertising campaigns for clients such as AT&T, Adidas, Hypnotic and Nuvo. Robinson continues to expand Robot's horizon beyond traditional production through the formation of the apparel brand ROBOT IS THE FUTURE and the global social marketing brand ROCKCORPS, both of which advance Robot's mission to connect brands and messaging with youth culture in innovative and compelling ways.