Rik Cordero is an award winning independent music video, commercial, and film director of Filipino descent. He was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work. The Fader has proclaimed his music videos as miracles while the wildly popular Hip Hop blog Nah Right has called him the only Hip Hop video director on the planet. Cordero was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the 2009 Best Film Award for his feature film, "Inside A Change" which made its world premiere at the 2009 HBO New York International Latino Film Festival. In 2010, Cordero was seen in Sprite's print and television ads for their "Spark" campaign. The ads featured him as a Hollywood director discovering inspiration in very unlikely ways. He recently wrapped his latest feature "Starla", a thriller executive produced by Chris Robinson and "The World Is Watching", a documentary about the culture of New York City high school basketball produced by Nike and narrated by Spike Lee.