Commercials

2014 BET Honors Promo f. Wayne Brady v1 :30

2014 BET Honors Promo f. Wayne Brady v3 :30

2014 BET Honors Promo f. Wayne Brady v4 :30

BET Awards 2014 Promo feat. Jennifer Hudson :10

Victoria's Secret Spot 2 2013

Victoria's Secret "Multi-Way"

"Earth Angel" 2

Music Videos

Tyga f. Drake "Still Got It"

Estelle "Thank You" Broadcast Version

Tyga f. Chris Richardson "Far Away"

Estelle f. Rick Ross "Break My Heart"

Gucci Mane f. Ray J "Remember When"

Estelle "Wonderful Life"

Digital

Malibu Red - R.E.D Ne-Yo Documentary Episode 1

Malibu Red - R.E.D Ne-Yo Documentary Episode 2

Malibu Red - R.E.D Ne-Yo Documentary Episode 3

Malibu Red - R.E.D Ne-Yo Documentary Episode 4

Malibu Red - R.E.D Ne-Yo Documentary Episode 5

Malibu Red and Ne-Yo mix up a Mai Tai

Malibu Red and Ne-Yo make a Caipirinha

Malibu Red and Ne-Yo mix up a Pocket Square and Red Twist

Ne-Yo and Malibu Red Do Shots

Malibu Red and Ne-Yo mix up a Margarita

"The DEWeezy Project" Documentary

"The DEWeezy Project" Webisode 1

"The DEWeezy Project" Webisode 2

"The DEWeezy Project" Webisode 3

Film & TV

"Young Jeezy: A Hustlerz Ambition" Documentary Trailer 1

"Young Jeezy: A Hustlerz Ambition" Documentary Trailer 2

BET HIP HOP CYPHER 2012 - DMX, EVE, Cassidy, Mook

BET HIP HOP CYPHER 2012 - T.I., B.O.B., Trae The Truth, Chip, Iggy Azaelia

BET HIP HOP CYPHER 2012 - RZA, Angel Haze, Joey Bada$$, Driicky Graham, Childish Gambino, A$AP Rocky

BET HIP HOP CYPHER 2011 - Chris Brown, Ace Hood, Kevin McCall, Tyga

BET HIP HOP CYPHER 2010 - Kanye West, Common, Pusha T, Big Sean, Ramadan

Biography

Texas-born Director/Editor "IREN" Sheffield discovered filmmaking at a young age, recording family events and home movies around the house. After recognizing his passion for filmmaking, his parents sent him to art school in Los Angeles. While there, he learned and developed the language of story telling, pop culture, and technology.

IREN soon fell under the mentorship of Robot's founder Chris Robinson. His first major opportunity came at age 23 when he was tasked with directing, shooting, and editing the Warner Bros documentary for the motion picture ATL "In The Rink". Known for his fresh take, and manicured commercials and music videos, Iren has gone on to direct music videos for artist such as Ray J, Gucci Mane, Day 26, Gilbere Forte', Wyclef, Akon, and Lil Wayne.

One of his highest profile projects has been as the director of the BET Cyphers on the BET Hip Hop Awards. In this Cyphers series, he has directed Eminem, Kanye West, Common, Ice Cube, Kanna, Rev Ron and Nikki Minaj.

Currently IREN is co-directing a documentary film for Universal/ Def Jam titled "A Hustlers Ambition" the life of multi-platinum artist Young Jeezy. The film also features Jay-Z, Rihanna, Justin Bieber, P.Diddy and Drake.