Maryland-born Founder/Director Chris Robinson of Robot Films is the one of the most prolific, sought-after directors in the industry. Robinson's work is widely recognized for its cinematic scope, engaging sense of narrative, and humorous irreverence. Chris recently shot a commercial for Kodak, NBA 2K11, and Miller Lite. His extensive resume also includes commercials for AT&T, iPod, Coca- Cola, Coors Light, Gatorade, and Verizon. Chris made his feature film debut ATL with Overbook/Warner Bros, starring Tip "TI" Harris and Lauren London. Chris just recently wrapped a documentary chronicling the life of Island Def Jam artist Young Jeezy. The project includes interviews from several other artists such as Justin Bieber, Rihanna and Drake.
Chris has also directed music videos for such artists as, Rihanna, Eminem, Lil Wayne, Jay-Z, Usher, Erykah Badu, Snoop Dogg, Alicia Keys, Common and Joss Stone. His video for Erykah Badu "Honey" won the 2009 Grammy Awards in the Best Music Video category. In addition to the Grammy win, "Honey" won Best Direction at the 2008 MTV VMA's and at the 2008 BET Awards. Chris was also nominated for a Grammy for Nas "One Mic" and his clips have been recognized for numerous other awards.
Chris is also a founding partner and creative director of RockCorps, an organization that encourages volunteerism in young people, which launched the Boost Mobile RockCorps program in 2005 and Orange RockCorps in 2008. Chris enlisted Shepard Fairey, who has become well known for his iconic wheat-paste images of Barack Obama, to create the brand identity for RockCorps.